Partizan programme data helps E45 win best OTC Trade campaign

Posted on 10 April 2016

Striking images reinforced by published clinical data from Partizan’s Create. Cover. Care. eczema support programme helped to expand the reach of Reckitt Benckiser’s E45 brand amongst doctors, and secure the award for best OTC & Professional Advertising Campaign at the British OTC Marketing Awards.

The winning campaign used patient reported outcome data from the Create. Cover. Care. patient support programme that showed significant reductions in GP visits at 3 and 12 months. The data was cleverly portrayed in letters to doctors written by young patients for whom the Create. Cover. Care programme had changed their life. The letters explained to their doctor that they would not be seeing them as often, to highlight the reduced GP visit data.

See the full adherence programme measurement publication at

See details of the OTC Marketing Awards finalists at

S-ICD patient website and Youtube channel launches in UK and Netherlands

Posted on 2 February 2016

The S-ICD “Untouched” website helps people make an informed choice about whether a new subcutaneous ICD device is right for them.

Featuring patients, physicians and family members discussing their experience, the website and Youtube channel provides valuable, balanced and reliable information for people at all stages of the treatment journey to assist their decisions.

The work was developed in collaboration with EU physicians and nurses, patients and patient organisations and is being translated and rolled out across the EU.